Book: Social Selling Luxury - Increase Sales by Engaging in the Digital World (2016) Jukka Aminoff
Social Selling Luxury - Increase Sales by Engaging in the Digital World (Luxury Leadership Academy, 2016) by Jukka Aminoff is the 1st book in world history about social selling, which is fully dedicated to the luxury industry.
Social selling has demolished the old way of selling. Therefore, luxury sellers must adapt to change to succeed.
The University of British Columbia began the research around social selling in the mid-2000s but the research was around mass selling. There was not a book for luxury professionals because luxury has different laws compared to mass marketing and selling.
Therefore, Social Selling Luxury is your practical guide if you are working in the luxury industry and you want to know how to represent yourself on social media platforms.
By having a trustworthy digital footprint you may increase your selling potential among ultra-high-net-worth individuals (UHNWI), and other luxury buyers.
This book formulates sales strategies for luxury sellers in the digital environment. What is the basic foundation of a luxury strategy? How to create a bridge between outbound and inbound marketing? How to convert potential customers into buyers? How to convert customers into marketers? What are the latest social media services, and how you can use them in luxury sales? Receive examples from notable brands such as Clive Christian and Vertu. Learn how to become an ultimate salesperson in the luxury industry.
This book explains the latest trends in sales and gives practical lessons. Social Selling Luxury - Increase Sales by Engaging in the Digital World (Luxury Leadership Academy, 2016) is for business owners, board members, executives, middle-managers, professionals, students, and others who want to market, communicate, and sell luxury in a proper manner in the digital world.
Jukka Aminoff is the Founder of Mayfair Luxury Events, Luxury Leadership Academy, and Luxury Business Lounge.
Aminoff has written Luxury - How to Create a Fascinating Luxury Brand (Luxury Leadership Academy, 2015), Modern Luxury - How to Navigate in the New World of Luxury (2020), Luxury No. 2 - How to Create a Fascinating Luxury Brand (Luxury Leadership Academy, 2020), and Social Marketing Luxury - Brands & Relationships (Luxury Leadership Academy, 2020).
Aminoff is also the founder of the Mark Challenge Finland, which is a luxury and premium business plan competition for university students. He is also a member of the Mark Challenge Entrepreneurship Club, which is powered by the International University of Monaco. He has been a judge in several luxury business plan competitions. Including at the Mark Challenge in Monaco.
Aminoff is a Fellow of the Royal Society of Arts in London. He has appeared in Forbes, Balance Magazine UK, Conversation UK, and many other media. Aminoff writes regularly about modern luxury, sales, marketing, and branding. Aminoff holds a master's degree in MA in Marketing and Innovation from Anglia Ruskin University, Cambridge, the United Kingdom. BBA degree from Laurea University of Applied Sciences in Finland.
Social Selling Luxury - Increase Sales by Engaging in the Digital World
Author Jukka Aminoff
Publisher Luxury Leadership Academy
2016 March
ISBN 978-952-93-6953-9
Social selling has demolished the old way of selling. Therefore, luxury sellers must adapt to change to succeed.
The University of British Columbia began the research around social selling in the mid-2000s but the research was around mass selling. There was not a book for luxury professionals because luxury has different laws compared to mass marketing and selling.
Therefore, Social Selling Luxury is your practical guide if you are working in the luxury industry and you want to know how to represent yourself on social media platforms.
By having a trustworthy digital footprint you may increase your selling potential among ultra-high-net-worth individuals (UHNWI), and other luxury buyers.
This book formulates sales strategies for luxury sellers in the digital environment. What is the basic foundation of a luxury strategy? How to create a bridge between outbound and inbound marketing? How to convert potential customers into buyers? How to convert customers into marketers? What are the latest social media services, and how you can use them in luxury sales? Receive examples from notable brands such as Clive Christian and Vertu. Learn how to become an ultimate salesperson in the luxury industry.
This book explains the latest trends in sales and gives practical lessons. Social Selling Luxury - Increase Sales by Engaging in the Digital World (Luxury Leadership Academy, 2016) is for business owners, board members, executives, middle-managers, professionals, students, and others who want to market, communicate, and sell luxury in a proper manner in the digital world.
Jukka Aminoff is the Founder of Mayfair Luxury Events, Luxury Leadership Academy, and Luxury Business Lounge.
Aminoff has written Luxury - How to Create a Fascinating Luxury Brand (Luxury Leadership Academy, 2015), Modern Luxury - How to Navigate in the New World of Luxury (2020), Luxury No. 2 - How to Create a Fascinating Luxury Brand (Luxury Leadership Academy, 2020), and Social Marketing Luxury - Brands & Relationships (Luxury Leadership Academy, 2020).
Aminoff is also the founder of the Mark Challenge Finland, which is a luxury and premium business plan competition for university students. He is also a member of the Mark Challenge Entrepreneurship Club, which is powered by the International University of Monaco. He has been a judge in several luxury business plan competitions. Including at the Mark Challenge in Monaco.
Aminoff is a Fellow of the Royal Society of Arts in London. He has appeared in Forbes, Balance Magazine UK, Conversation UK, and many other media. Aminoff writes regularly about modern luxury, sales, marketing, and branding. Aminoff holds a master's degree in MA in Marketing and Innovation from Anglia Ruskin University, Cambridge, the United Kingdom. BBA degree from Laurea University of Applied Sciences in Finland.
Social Selling Luxury - Increase Sales by Engaging in the Digital World
Author Jukka Aminoff
Publisher Luxury Leadership Academy
2016 March
ISBN 978-952-93-6953-9
"A very easy and enjoyable read. Pointing out how and where to market for those in the luxury sector. Would recommend."
- Alexandra Wood
- Alexandra Wood